Broadening the Casino Appeal with Capes and Cowls

How online casino games are bringing in the twenty-something crowd

While each individual film in the Avengers movie franchise was crafted to be entertaining on its own, there was a bigger picture planned by Marvel Studios involving how each movie related to the others to form a larger story arc. The studio took a huge gamble with this; and as should be obvious to everyone by now, they were able to accomplish what they set out to do and hit the jackpot with the release of 2012’s The Avengers.

Moneymaker Idea

It is big ideas like this which elevate the superhero movie genre and further its popularity. This in turn translates to a bigger merchandising empire, with a special emphasis on appealing to the younger demographic. The Ubermen of comic books certainly have their older aficionados, but a huge chunk of the fanbase is comprised of the 30-and-under. It’s no wonder then that almost everything with the Avengers franchise’s trademarks plastered on them are items like Diamond Select action figures and Sega video games.

Casino Games with Bigger Draws

That said, there are items normally marketed to the more sophisticated crowd that look to expand their reach using the services of these four-color heroes. Thanks to a certain fictional British superspy, casino games have long been traditionally associated with a debonair in tux and ladies in long gowns. While this is obviously an exaggeration, it is true that it’s mostly those with wealth who frequent these gaming establishments. This association even extends to the online counterparts of these games.

As stated, many online casino sites are attempting to change that perception using the more mass appeal of superheroes; and if Betfair’s games themed after Iron Man, Hulk, Wolverine, and others have anything to say about it, the plan seems to be working. Of course, these online games have many other themes that cater to a very wide range of players, but it’s the ones with popular brands and faces that garner the most play time.

Power Plays

Any type of business aims to reach out to as many potential customers as possible and online casinos are no different. Riding on the coattails of current trends is one of the more proven ways of attaining this. Presently, it’s super powered beings that are making the most blockbuster rounds. Operators of digital casino halls recognize this, and are increasing their exposure by cashing in on the craze.


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One Response.

  1. Kayden says:

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